Content writing that ranks on Google and gets cited by AI
Most content agencies research for 20 minutes and write for hours. I spend more time on research than writing — because ranking and getting cited in AI Overviews starts before the first word.
Real numbers from real work
B2B SaaS Platform
42 → 57
Domain rating in 6 months. Organic sessions nearly doubled.
US Staffing SaaS
30 → 129
Organic visits with 350 keyword rankings in 2 months.
Ecommerce Brand
0 → 60+
Organic orders per month. Zero paid ads. 2 months.
What is research-first content writing?
Content writing for SaaS is not about producing words. It is about producing the right structure, in the right order, that answers the right questions — so Google ranks it and AI cites it.
Research-first content writing is the practice of analyzing the SERP, AI Overviews, and competitor gaps before building a brief — so every heading, every sub-topic, and every claim in the piece is informed by what is already ranking and what is missing from it. The content is structured for Google rankings and LLM citations simultaneously, not retrofitted for AI after writing.
Three content types. One research process.
Every piece — regardless of type — goes through the same 5-step research process. No shortcuts based on format.
Blog Posts
Long-form posts built around high-intent keywords. Structured for Google rankings and LLM citations from the first heading — not retrofitted after writing.
Landing Pages
High-intent pages built around specific buyer searches. Copy structured to match what your prospect is already thinking — not what you want to say about your product.
Service Pages
Pages that rank for commercial keywords and convert. Built for both Google and the B2B buyers now researching inside AI tools before they ever visit your site.
How this differs from a content agency
The difference is not the writing. It is what happens before writing starts.
| Most content agencies | Spaceload |
|---|---|
| Assign a junior writer the day you send the brief | Research the SERP and AI citations before writing anything |
| Research = 20 minutes reading the top Google results | SERP analysis across top 5 to 10 pages per keyword |
| Write for Google only, ignore AI search entirely | AI Overview and LLM citation analysis built into every brief |
| Deliver word count, not ranking strategy | Content gap identified before a single heading is written |
| No brief, no competitor gap analysis | Research-backed brief maps every heading and sub-topic |
| Content looks right but sits on page 4 | Every claim verified before delivery |
5 steps before a word gets written
This is the sequence every piece follows. No exceptions based on content type or urgency.
Analyze the top 5 to 10 ranking pages
Before anything else I pull the current top-ranking pages for the target keyword. I map what they cover, how they are structured, their heading hierarchy, word count, and every question they answer. This sets the baseline every piece has to beat — not match.
Find what AI Overviews and LLMs are already citing
I check Google AI Overviews, Perplexity, and ChatGPT for the target keyword and related queries. I identify which pages are getting cited, what structural patterns they share, and what makes them citation-worthy. This is the step most content services skip entirely.
Find what every competitor missed
I compare the SERP results and AI-cited sources against each other. Every question left unanswered, every angle uncovered, every data point missing from the current top results is a gap. Those gaps become the backbone of the brief — because filling them is the only way to displace what is already ranking.
Build the research-backed content brief
The brief maps the exact structure the piece needs: headings, sub-topics, questions to answer, supporting data, and the specific elements required to be citation-ready for AI Overviews. Nothing about the structure is guesswork.
Write to the brief. Verify every claim.
The piece is written to the brief with every claim verified before delivery. Accuracy matters because AI systems only cite sources they can trust. Generic, unverified content does not get cited regardless of how well it follows SEO best practices.
Start with a free audit call
I'll look at your site before we meet and bring 3 specific content opportunities to the conversation. If we're not a fit, I'll tell you in the first 5 minutes.
Book your audit callHow long does it take to see results?
Anyone promising rankings in 2 weeks is either lying or selling something that won't last.
Research complete. SERP mapped. AI citations identified. Content brief delivered with full structure, headings, and citation-ready elements.
First draft delivered. All claims verified. Internal link suggestions included. Ready for your review.
Google starts indexing and evaluating the piece. First ranking movement on long-tail keywords. Early impressions appearing in Search Console.
Primary keyword rankings start moving. AI Overview citations begin appearing for well-structured pieces. Traffic compounding starts.
Compound growth on commercial-intent keywords. Content consistently cited by AI tools. Organic becomes a predictable acquisition channel.
Real numbers from real work
Every result below started with the same research-first process.
B2B SaaS platform
Low domain authority, thin content, zero topical depth. Rankings stuck below page 2.
What I did: Research-backed briefs for service pages, topical cluster built, internal linking across 12 pages.
DR 42 → 57
Organic sessions 2,400 → 4,600 in 6 months
US workforce SaaS
Zero organic presence. All traffic was direct. Content existed but was not structured for search intent.
What I did: SERP and AI Overview research per keyword, rebuilt briefs from scratch, rewrote and published 8 pages.
30 → 129 visits
0 → 350 keyword rankings in 60 days
UK ecommerce brand
All revenue from paid ads. CAC rising. Zero organic channel, no content strategy in place.
What I did: Built organic strategy from zero, briefs for collection and landing pages, published 6 commercial-intent pages.
0 → 60+ orders/mo
0 → 85+ organic clicks/month in 2 months
Who this is built for
I turn down bad-fit clients in the first call. Saves everyone time.
Content writing questions, answered honestly
Tell me what you need
I'll reply within one business day with a direct answer or a Calendly link to go deeper.