Case Study · B2B SaaS · Staffing and HR Tech
How a B2B staffing platform grew from 30 to 368 monthly visitors and got cited across 6 AI platforms
The Backstory
If you are running a B2B staffing platform and your organic traffic is stuck in single digits while your competitors dominate the search results, this case study is for you.
This is the story of how a staffing platform went from 30 monthly organic visitors to 368, achieved DR 44 with 347 referring domains, ranked for 233 keywords, and became visible across six AI platforms including ChatGPT, Perplexity, and Google AI Overviews.
Here is exactly what we did and why.
The core problem was not the product. The platform was genuinely good. But Google and AI platforms had no reason to surface it over more established competitors.
Technical SEO Audit
Before anything else, we needed to understand why Google was ignoring this site. A full technical audit revealed the exact issues holding back indexing and rankings.
The audit covered crawlability, indexing health, page speed, Core Web Vitals, internal linking, duplicate content, and canonical tags. Here is what we found:
Every issue above was fixed before a single piece of content was written. Technical foundation always comes first.
Keyword Research and Content Strategy
Staffing and HR tech is a competitive space. The key is not to chase the highest volume keywords it is to find the ones where your buyers are and where you can realistically rank.
We built the keyword strategy around one question: what does an operations director or HR leader type into Google right before they decide to invest in a staffing platform?
Bottom-funnel
- Best staffing platform for small business
- B2B staffing software comparison
- Hire staffing platform vendor
Comparison intent
- Staffing platform vs spreadsheets
- Alternatives to [competitor]
- Best staffing marketplaces 2025
Problem-aware
- How to manage temporary staffing
- Staffing agency software cost
- When to use a staffing platform
Every keyword was then filtered through the same three criteria we use on every engagement:
We mapped these into a topical cluster: a core platform page supported by tightly related content covering specific use cases, comparisons, and buyer questions. Every piece was also structured for AI search eligibility with answer-first formatting and FAQ schema.
Link Building
At DR near zero, the first priority was building enough domain authority to compete. We ran manual outreach to niche-relevant publishers in the HR tech, staffing, and B2B operations space, targeting sites with DR 40 to 70.
No directories. No PBNs. No shortcuts. Every link was editorially earned from a relevant publication.
347 referring domains from niche-relevant publishers pushed the domain from near zero to DR 44. That credibility signal flows across every page on the site, not just the ones we targeted directly.
Answer Engine Optimization and AI Search
This is where most SEO agencies stop. We do not.
HR and operations leaders increasingly use ChatGPT, Perplexity, and Google AI Mode to research software vendors before ever visiting a website. If a staffing platform is not showing up in those AI-generated answers, it is invisible to a growing portion of its market.
We optimized every key page for AI citation eligibility: answer-first content structure, FAQ schema on all comparison and feature pages, clear entity signals, and conversational query targeting for how buyers actually phrase questions to AI tools.
Here is the full AI platform breakdown after our engagement:
| Platform | Responses | Growth |
|---|---|---|
AIO Search Queries | 60 | +39 |
Perplexity | 63 | +18 |
ChatGPT | 51 | +23 |
AI Overviews | 40 | +16 |
Gemini | 22 | +2 |
Grok | 118 | New |
The Results
What moved and by how much
Numbers pulled directly from Ahrefs and Google Search Console.
Before
After
Google Search Console
Ahrefs Site Explorer
30 visits to 368, DR 44, and cited across 6 AI platforms. A staffing platform that Google had never heard of now shows up in the conversations its buyers are having before they ever visit a website.
What we did
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