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What Does an SEO Consultant Do for B2B SaaS Companies?

You keep hearing you need an SEO consultant. Your competition is getting all the organic traffic while you’re stuck buying expensive ads. But what exactly would an SEO consultant actually DO for your B2B SaaS company?

Here’s the real breakdown of what happens when you hire one, without the marketing jargon.

Week 1-2: They Audit Everything

Website deep dive Your consultant crawls through every page of your site looking for problems. Page speed issues, broken links, mobile problems, duplicate content. They’re basically doing surgery on your website to find what’s killing your rankings.

Competitor analysis
They study your top 5-10 competitors. What keywords are they ranking for that you’re not? What content gaps can you exploit? What backlinks do they have? This isn’t stalking—it’s strategic intelligence.

Current performance baseline They document where you are today. Traffic numbers, keyword rankings, conversion rates. You need to know your starting point to measure progress later.

A SaaS company in Austin thought their website was fine. However, the consultant found 47 technical issues and 200+ broken internal links. Fixing those alone increased their organic traffic by 35% in two months.

Month 1-2: Strategic Foundation

Keyword research and mapping They find the terms your ideal customers actually search for. Not just “CRM software” but “CRM for real estate teams under 50 agents” or “construction project management software with mobile app.”

seo consultant rates

Content strategy development
They plan what content you need to create. Blog posts, landing pages, case studies, comparison pages. Each piece targets specific search terms and buyer intent stages.

Technical SEO fixes All those website problems from the audit? They either fix them or give your dev team specific instructions. Site structure, URL optimization, schema markup, XML sitemaps.

Month 2-6: Content and Optimization

Content creation or guidance Some consultants write everything themselves. Others prefer to give your team detailed briefs and let you handle the writing. Either way, you’re getting blog posts, landing pages, and resources that actually target what your buyers search for.

On-page optimization They optimize every important page on your site. Title tags, meta descriptions, internal linking, keyword placement. Making sure Google understands what each page is about.

Link building strategy Getting other reputable websites to link to yours. This might mean guest posting, digital PR, resource page outreach, or partnership opportunities.

Month 3-12: Growth and Scaling

Performance monitoring Monthly reports showing traffic growth, keyword ranking improvements, and most importantly—lead quality and quantity changes.

Strategy refinement
If something’s working, they do more of it. If it’s not working, they try something else. Good consultants change direction based on actual data, not because they’re stubborn about their original plan.

Advanced implementations Technical improvements like Core Web Vitals optimization, advanced schema markup, programmatic SEO for large page sets.

What This Actually Looks Like Day-to-Day

Research and analysis (30% of time) Studying search data, competitor moves, algorithm updates, new keyword opportunities.

Content work (40% of time)
Creating, optimizing, or guiding content creation. This includes blog posts, landing pages, and updating existing content.

Technical improvements (20% of time) Working with your development team on site speed, crawlability, mobile optimization, structured data.

Reporting and communication (10% of time) Monthly calls, reports, strategy adjustments, answering your questions.

Industry-Specific Work for B2B SaaS

Product-led content strategy Creating content around your product features, use cases, integrations. “How to integrate [your tool] with Salesforce” type content.

Buyer journey mapping Content for each stage: awareness (problem-focused), consideration (solution comparison), decision (product-specific).

Technical audience considerations B2B SaaS buyers are often technical. Your consultant needs to understand this and create content that doesn’t talk down to developers or IT teams.

Long sales cycle optimization B2B SaaS sales cycles are 3-6 months. Content strategy needs to nurture prospects over time, not just drive immediate conversions.

What Good Consultants DON’T Do

Guarantee specific rankings
Nobody can promise you’ll rank #1 for “project management software.” Good consultants focus on traffic and lead quality, not ranking positions.

Set and forget SEO isn’t a one-time project. Your consultant should be continuously monitoring, testing, and improving.

Work in a black box You should always know what they’re doing and why. Monthly reports and regular communication are non-negotiable.

Focus only on traffic More visitors means nothing if they don’t convert. However, good consultants track leads and revenue impact, not just vanity metrics.

The Real Business Impact

Month 1-3: Foundation setting You won’t see dramatic traffic increases yet, but technical problems get fixed and content strategy starts rolling out.

Month 3-6: Growth begins
Organic traffic typically increases 30-80%. Additionally, lead quality improves because you’re targeting better keywords.

Month 6-12: Compound results This is where the real magic happens. Furthermore, established content starts ranking higher. Brand searches increase, and organic becomes a predictable lead channel.

Year 2+: Market dominance Companies that stick with good consultants often dominate their keyword space, reducing paid advertising costs significantly.

How to Know If Your Consultant Is Actually Working

They ask lots of questions upfront About your customers, sales process, current marketing, business goals. Generic approaches don’t work for B2B SaaS.

Regular, detailed reporting
Monthly reports showing traffic, rankings, leads, and most importantly—what they’re doing next month.

They understand your business model They know what MRR means. They understand churn rates and customer acquisition costs. Most importantly, they can explain how their work affects your bottom line.

Proactive communication They come to you with ideas, not just wait for instructions. When Google changes something or a competitor makes a move, you hear about it first.

Bottom Line

A good SEO consultant becomes an extension of your marketing team. They’re part strategist, part analyst, part content creator, and part technical specialist.

For B2B SaaS companies, the right consultant usually grows organic traffic by 50-200% within 6-12 months. But here’s the real win: those visitors actually convert better than people coming from ads.

The key is finding someone who understands B2B SaaS sales cycles, technical audiences, and can connect search visibility to actual revenue growth.

Ready to see what an SEO consultant could actually accomplish for your SaaS company? Get a free audit to identify your biggest opportunities.


Want to see specific examples of how we’ve helped other B2B SaaS companies grow their organic traffic? Check out our case studies or schedule a strategy call.